Between June and August of 2020, the Blackdog team initiated a campaign called Spread the Love. The aim of this campaign is to encourage doggies and their dog parents to spread love and show random acts of kindness.
The Spread the Love campaign was a giveaway competition that was implemented on Instagram. It involved tasking dog parents to take paw-worthy photographs of their fur baby with our delicious Blackdog treats and then tagging us on Instagram. Once this was completed, they were then automatically entered into a competition giving them a chance to win a year’s supply of our delicious pig ear treats. On top of the endless amounts of pig ears, winners also get to pick a charity of their choice to also receive a year’s worth of pig ear treats.