When Blackdog first began, the humanisation of pets didn’t exist. What is ‘Pet Humanisation’ you ask? It’s where pet owners treat their pooches like members of the family. Basically, the term ‘fur baby’ actually means something these days!
Ahead of the pack, Blackdog was one of the first brands to launch into the pet treats industry. We are now proudly the market leader in dried and natural dog treats. Pet humanisation means a strong focus on products made with minimal processing, added vitamins and goodness. Things like cleaning teeth, boredom busting, high protein and helping with good joint health are all very important for optimum pet health and wellness.
Brunching with your fur baby, ordering a soy puppycino, while rocking the latest couture dog coat has become the norm. Heck, we even throw birthday parties for our pooches, with fancy cakes and profesh photographers! Did you know pet cremation is on the rise?!
The demand for spoiling our dogs is here to stay. We want our pets’ to look and feel good. That’s why it’s important for our treats and newly released dog food to be all natural and good quality.
You can trust Blackdog, we gotcha covered.
