It’s no surprise that Australian pet ownership has sky rocketed over the past few years. But just how significant has the increase been?
Around 6.9 million households own 1 or more pets in total. Animal Medicines Australia commissioned at survey last year (2022) that showed the pet population in the country.
Many included in the survey are first time pet owners. It’s no surprise the pet populations grew significantly during the pandemic. Dogs remain the most popular pets.
With all these new pets on the scene, there’s a need to feed them, right? Well food expenditure rose to an estimated $33.2 billion making it the highest portion of spending on Pets. Above vet services, accessories and pet healthcare products. Product demand is always good for the Pet industry. It’s good for the consumer and it’s good for us! Blackdog is always introducing new treats and food to satisfy dogs and their owners.
There are 4 things Australians look for when feeding their dogs. They consider what their dog likes to eat, the food/treat’s price, the value for money, and the quality of the ingredients (PFI national survey). Based on this Blackdog is a no brainer as it encompasses everything the Australian dog owner wants.
To conclude, it’s clear the pet industry will continue to grow which means Blackdog will continue to push great treats and food to the consumer. Which means more for our furry friends!
